the essentials by living spaces

art direction | brand Identity | ai

The Essentials is an exclusive whole-home furniture ecosystem representing seasonal interior design trends. As Art Director, I led the comprehensive concept development and visual execution for the launch of the Catania Collection. Utilizing an innovative hybrid production workflow, I custom-designed the brand identity and generated a premium library of campaign imagery and video assets, seamlessly scaling the collection across national multi-channel touchpoints.

Video Editor: Natalie Rossetti

Production Design: Jessica Harris