the essentials

art direction | brand Identity | ai conceptualization

The Essentials by Living Spaces is a whole-home furniture ecosystem representing seasonal interior design trends. As Art Director, I led a multi-workflow approach for the launch: utilizing advanced AI conceptualization to develop and render the Catania Collection, alongside traditional on-set production for the Casey Collection. This hybrid process streamlined brand identity creation and generated a high-fidelity library of campaign imagery.

Video Editor: Natalie Rossetti | Production Design: Jessica Harris

CATANIA COLLECTION

CASEY COLLECTION