living spaces

Art Direction | Graphic Design

Living Spaces is a major home furnishings retailer offering high-quality, trend-forward interior decor. I designed and art-directed a range of omni-channel assets, translating their accessible yet elevated style across digital campaigns, high-impact retail graphics, and major seasonal promotions, including the national Labor Day campaign and 4th of July.

Photographer: Armando Lopez | Videographer: Natalie Rossetti | Production Design: Manny Munoz

4th of july

art direction | ai conceptualization

For the 4th of July seasonal campaign, I used AI generation tools to create a series of elevated lifestyle images. By driving the visual direction, framing the environmental prompts, and handling the post-production editing, I developed fresh, high-end assets tailored for web hero banners and social grid placements. This approach allowed us to rapidly explore new creative concepts while staying true to a polished, premium aesthetic.

ALLISON VICTORIA

creative direction | content stratgey

I drove the initial concept for this summer partnership campaign, pitching a modern, conversational interview format inspired by current editorial media trends. Collaborating directly with the social and creative teams, I helped develop, refine, and structure the interview questions while providing creative input on the overall aesthetic direction. This strategic foundation allowed the execution team to deliver an authentic, high-impact feature with designer Alison Victoria that resonates with a modern audience.

DIGITAL ASSETS

art direction | ai conceptulization

To build out visual assets for web categories based on inspiration from the e-commerce team, I used AI tools to generate high-end lifestyle imagery. I drove the visual direction, wrote the prompts, and handled the post-production editing to deliver fresh, polished accessories shots that align seamlessly with our main e-commerce layouts.